If a site nets $1,000/month, the honest answer is roughly $24,000 to $45,000 — most small content and affiliate sites trade at about 24× to 45× monthly net profit (a ~2× to 3.75× annual multiple). Where you land inside that range is not random; it comes down to how safe and transferable the income looks to a buyer.
At $1,000/month net, the base band is $24k–$45k. A fragile site (one traffic source, declining) sits near the bottom; a diversified, growing, hands-off site sits near — or above — the top. The multiple is the whole game, so most of this guide is about moving it, not the base number.
This trips up most first-time sellers. A site doing $1,000/month in revenue but $300 in profit is a $300/month business to a buyer. Valuations run on net profit — specifically seller's discretionary earnings (SDE), your profit after adding back owner-only expenses.
A 3-year-old recipe site nets $1,000/month: 70% organic, 20% email, 10% direct; income split between display ads and two affiliate programs; flat trend; ~2 hours/week of upkeep. Clean diversification and age put it around 38–42× monthly → roughly $38k–$42k. Strip the email list and the trend, and the same $1,000 site is a $26k asset.
Diversify traffic and income, document your processes, and lock in the last 6 months of clean, provable financials. Then price with the method, not a wish — see SDE multiples and, when you list, run proper buyer-ready due diligence.